‘Micro-influencer’ is by all accounts the buzzword of the day, with influencer marketing becoming always well-known with industry experts. As campaigns with bloggers, YouTubers, and Instagram characters become increasingly prevalent, more research and knowledge into this kind of marketing is popping up on the web, and the possibility of an online influencer is getting more defined and deconstructed. The inside ...

SEO is incomplete without content and for the same, content is KING. Having copied or plagiarized content (without checking from any of the plagiarism software online), is not only harmful to your website or blog rankings but also negated your own online presence and repute. Creating unique content is imperative for effective SEO and if it is done well and ...

When you’re creating a marketing strategy for your business, one of the first things you need to decide is whether you want to implement organic or paid techniques — or both. Then, you have to decide what type of organic or paid strategies you want to implement. Organic strategies are ideal for newer businesses that may be low on cash. ...

Online shopping is fun especially when we can find discount coupons for the things we love. There were days when you had to compare different sites to find the lowest prices. I remember using all data of my cox bronze bundle trying to find a set of headphones at a reasonable price. Those days are history. Now you can find amazing ...

In case you are considering the enforcement of an SMB marketing strategy, you should be well aware that a small business will find it tougher than the large businesses that are well-established. Firstly, the entire process is a challenge. Irrespective of the size of the business, the business will face a lot of challenges. In case the business is a ...

Content marketing has built many brands from the ground up. No reason why it can’t build yours. In this post, I am going to take a look at examples of brands that did content marketing right. I’ll offer you tips to grow your own brand with content marketing. Decide Your Core Value Proposition To get started, in a nutshell, follow ...

A manufacturing unit, grocery store or a law firm, all will need to follow a strategic if not aggressive marketing technique to be successful. However, being successful is not enough in today’s world given the fierce competition out there in every segment of the business. Therefore, if you want to excel, you have to follow the successful and effective marketing ...