Top Digital Marketing Trends 2020 for Your Business. The world is rapidly moving from traditional marketing to digital functioning. Individuals like to scroll through digital content and consume it more effectively. Digital modes of advertising & communication are a lot compliant, manageable and ROI-driven.
Businesses need to focus on digitizing their marketing systems to achieve desired objectives in today’s dynamic economy.
The innovations in digital marketing such as artificial intelligence, voice search, chatbots, etc. help the business to maintain their competitive edge. The algorithm updates on Facebook and Google keep digital marketers on top of their marketing goals.
To stay ahead of competitors, it’s important to be familiar with the digital marketing trends in 2020. Let’s throw some light on the major ones here:
Influencer marketing has been the backbone of many successful campaigns in the last few years and the year 2020, it will continue to do so. Gone are the days when celebs with huge Instagram followers were approached by a business for advertising their products. Nowadays companies are inclined more towards influencers with smaller social media followers but interactive content. Leveraging influential people on social media allows businesses to reach their target audiences more effectively.
The biggest online trend of 2020 is voice search. Over 50% of all searches are estimated to be voice searches in the year 2020. It is a very popular online marketing trend and will help businesses to improve user experience and drive more traffic to their websites.
Augmented reality (AR):
It has exploded in popularity over the past few years and is quickly becoming one of the top marketing trends. AR helps to give customers solutions that allow them to visualize products and imagine what it might feel like to own the product. Many brands such as Sephora, Ikea, Rolex, etc. have started using this technology.
Social Messaging apps:
Messaging apps such as Facebook Messenger, WeChat, and WhatsApp are becoming popular platforms for businesses to communicate with target audiences. Facebook Messenger sees over 10 billion messages being exchanged between individuals and businesses every month.
If Businesses want to grow their audience then they must design shareable content messaging channels. In the app, advertising is the need of the hour as it allows customers to directly connect with brands.
Video consumption is projected to grow rapidly on mobile. It is an integral part of social media and video advertising is growing exponentially. Short videos of 5-10 seconds pop- up during ads helps brands to get visibility and reach masses. An innovative mobile video marketing strategy can help businesses to achieve their desired objectives.
In today’s competitive world where Indian brands are focusing on building a loyal customer base, digital marketing services in India hold the utmost importance. Through online marketing, businesses can outreach to a larger audience and make them interact with their content. Around 90% of the buyers are looking for more interactive content online. Brands are shifting their focus on shoppable posts, AR, video marketing, contests, and polls through content marketing.
Bidding in Google Ads:
The recent Google Ads update has helped digital marketers to bid smartly.
Google Ads relies on machine learning to optimize the bids which help marketers to get the best value out of every conversion. Google ads offer various types of bidding strategies depending on different types of campaigns. This trend helps businesses to improve their clicks, impressions or views and helps to determine the best Google Adwords strategy.
In the past few years, users are interacting more and more with chatbots. All the credit goes to artificial intelligence (AI) and machine learning. In the present scenario, chatbots are becoming very sophisticated and capable of handling a variety of user requests. Many businesses use chatbots on their website to interact with consumers and solve their issues thus giving them a good user experience.
Live videos and Stories:
Live videos and photos are the fastest-growing segments of internet video traffic today. Facebook, Instagram, and Youtube are the major platforms offering live streaming content that is effective, free and offers real-time user engagement. Moreover, stories can generate greater impressions than posts published in the newsfeed.
This online marketing trend allows marketers to engage with their target audience in the quickest way possible, build their relationship with followers, and boost their social traffic.
Hence, the future of digital marketing is very challenging and businesses that may adopt innovative tactics and emerging technologies will achieve results. The importance of digital marketing has increased over the years and companies adopting it has a competitive edge over others.
Whether a business is trying to incorporate video marketing, AI, or content marketing in its strategy, it will be able to create engaging content, reach a larger audience and increase conversions. Many companies offer the best digital marketing services in India therefore, it’s time for businesses to look up for them!