When you’re creating a marketing strategy for your business, one of the first things you need to decide is whether you want to implement organic or paid techniques — or both. Then, you have to decide what type of organic or paid strategies you want to implement. Organic strategies are ideal for newer businesses that may be low on cash. Check out these organic marketing techniques to help you connect with your target audience.
Writing Articles and Blog Posts
Writing articles or blog posts for your website is a great way to boost your site’s SEO. It also gives you a platform to attract and educate a large audience base. You can also submit visitor guest posts services and articles to different web sites to leverage their audience as nicely.
Many people worry that they’ll run out of topics to discuss, but you can eliminate this problem by creating a file filled with ideas you find elsewhere online. When you use a web clipper, you can save web pages offline in a file. Then, you have them to review when you’re ready to map out the topics for your own content.
Keep in mind, when you’re writing posts for your website, you want to optimize your titles and content for SEO. The better your optimization is, the better this organic marketing technique will work. Also, it’s a good idea to keep all of your content as evergreen as possible. This way you won’t have to update it as much.
Participate in Online Groups and Forums
If you want to get in front of your ideal client, you need to participate in groups and forums where they hang out. Facebook groups are a popular option, but LinkedIn also has several groups to choose from. You can also offer advice in Reddit threads or answer questions on Quora. Regardless of what you choose, you need to make sure you’re participating in a place that’s filled with your ideal clients and is active. Also, you need to make sure all of your profile links direct people to your website or email opt-in form so you have a way to maintain that connection long-term.
Do Live Videos Regularly
You can “go live” from your Facebook page, Facebook profile, and Facebook group. You can also do a live video for your Instagram stories and Facebook stories. If your target audience is business owners and entrepreneurs, consider doing some live video training on LinkedIn.
Live video is a great way to connect with your audience on a deeper level because it lets you have that two-way conversation people crave. When you talk to your audience over live video, be sure to address them directly so they feel like they are speaking with your one-on-one.
Maximize Your Connections
Some social media sites put a maximum number on the friends or followers you’re allowed to have. You should use all of these spaces as wisely as possible. For example, Facebook allows personal profiles to have a maximum of 5,000 friends. While you want to keep enough space for your friends and family, the rest of these spaces should be filled with people from your target audience. It’s also a good idea to reach out to influencers to see if they’re willing to give you a shout out on their feed.
If you’re leery about adding people you don’t know to your personal profile, you can segment your audience by creating one list for friends and family members and a separate list for business leads. Then, when you post to your timeline, select the list of people you want to be able to view the content. For example, if you were posting pictures of your kids, you would select your friends and family list so that people you don’t know in real life don’t see the pictures.
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Ultimately, organic marketing is all about making new connections and finding a way to maintain the connection. The more active you are online, the easier this becomes.