How Vivo and Oppo Made Their Way to the Top

Vivo and Oppo

How Vivo and Oppo Made Their Way to the Top. The Indian smartphone market is one of the most competitive with Chinese and other players engaged in a war to win maximum share.

Oppo and Vivo have been one of the biggest success stories of the market since their entry a few years before. But, what are the factors that have led to their rise in India? We will study about them in this post and also showcase a few best models. Read on!

  1. The strategy to provide more for less

It has been the plan of Chinese players to provide more features in their phones and at lower prices so as to woo more customers. Also, their camera features are known world-class performers, which also helped them grow. The strategy has worked in India as people here want more for less, and these brands seem to the buying habits of people here.

  • Sponsorship of bigger events

Another reason that can’t be ruled out is the sponsorship of reputed sporting events in India by Oppo and Vivo, helping them turn the tide in their favors. Yes, Vivo is the sponsor of the reputed Indian Premier League, which helped them penetrate even in remote areas leading to a rise in sales. On the other hand, even Oppo made way for more sales via sponsoring the kits of the Indian Cricket Team.

  • Offline store advantage

Oppo and Vivo launched many offline stores in multiple cities of India, and even in far-flung areas. It helped them in connecting with even the last consumer to pitch their products directly. A customer could walk into these stores and pick a product of their choices without issues. It helped them connect to a user who may not like to buy a product online on an eCommerce website.

  • Launching spree

Oppo and Vivo have always been involved in launching stunning phones in the market back to back. This way, they have managed to maintain the buzz in their favor and never disappointed their core buyers by packing a punch with great features.

List of recently successful Vivo and Oppo phones at a glance

  1. Vivo Z1 Pro
  • 4 GB RAM + 64 GB ROM, expandable up to 256 GB
  • 6.53-inch FHD+ FullView display
  • 16MP + 8MP + 2MP triple rear camera 
  • 32MP front camera
  • Qualcomm Snapdragon 712 AIE processor
  • Face Unlock
  • Triple card slot
  • Fast charging
  • 5000mAh battery

The model is one of the best Vivo mobile under 15000 and is priced at around Rs.15,000.

  • Oppo K1
  • 4 GB RAM + 64 GB ROM, expandable up to 256 GB
  • 6.41-inch DotNotch AMOLED display
  • 16MP + 2MP dual primary camera
  • 25MP front camera
  • Qualcomm Snapdragon 660 processor
  • In-display fingerprint sensor
  • 3600mAh battery

This model is one of the best Oppo mobiles under 15000 in India and is priced in India at around Rs.14,000.

When it comes to buying the best of Vivo and Oppo phones in India, it is easier to buy one without letting it hurt your wallets. You can easily divide the cost of a mobile phone over a tenor and pay only fixed EMIs.


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