Marketing an eCommerce site isn’t easy. People have so many different options to choose from.
But there’s one thing you could do to generate traction for your site. This one thing doesn’t require you to have a big marketing budget. This doesn’t require lots of investment. All you need is time and a way with words.
I am talking about content marketing.
Targeting Top Of The Funnel Searches With Content Marketing
When people become aware of their problem, they start searching around for solutions. They begin doing research. This stage is called the problem aware stage. They need lots of content to answer all the questions they have. The awareness stage is the first stage in your customer journey. It’s when your visitor has a problem that they’re trying to solve, but they’re not sure of what to do. They’re trying to look at brands from different perspectives, but they’re not sure of how to find the store in the first place. They don’t know of places that list their solutions.
It’s all about creating content that solves problems for the customer in the awareness stage, which is typically a higher funnel. You’ll want to spend a lot of time creating content to educate your customers and guide them down the funnel. Only then will you make any money.
1. Create content that teaches them about their problem (or how to solve it)
2. Create content that showcases your product
3. Create content that is highly relevant to them
People at the awareness stage will be asking questions. You will help them answer these questions by answering them in your blog. They will also make requests and inquiries.
You’ll use your website to create and post content that helps people find answers to their questions.
How do you discover these problems to talk about? Email your subscribers and customers to ask them about their problems. Then, you can use those questions to create content that educates your customers and helps them.
Provide content-based offers like eBooks. Create a landing page for your content-based offers. For example, you can create a page for your eBook or guide. Use a free logo maker like Designhill to make the eBooks visually appealing. This will get you a number of leads.
Note: I’m not suggesting that you do an in-depth product analysis or do any kind of deep digging. This is just a simple overview.
Build An Email Subscriber List
You can also use content marketing to help build your email subscriber list. You’ll build email subscribers by giving them great content that they can read. The best step to break the ice and start the conversation is by sending them a welcome email. You send them great content, and they consume it.
So, if you want to build your email list for people who are ready to buy your products, you’ll want to build your email list first and then you’ll send them your email newsletter. This is because people who are on your email list will be interested in the offers you send them. They’ll click on it and then they’ll read your content.
Then, when people click on the landing page and read your content, they’ll like what they read and then they’ll convert. But make sure the email service provider you use is good. What content are you using on your site? Have you used any of these tactics?
Finding Customers For Your Brand
Your first opportunity is to look at what people are doing. Are they browsing, watching TV, or using a mobile device? Are they using social media? What’s the first page they’re on?
These are all ways through which they’re trying to find the store, but you need to understand how they’re doing it.
Let’s say your company sells clothing online. You’re targeting women. You might be saying to search for clothing from the New York metropolitan area. What works for women in New York? Which store do they visit first?
You need to understand the answer to this question before you start thinking about what to build, what to stay away from, and how to make this work for you. If you don’t know what your customers are doing, you can’t figure out how to build trust for your site and your marketing. You’ll make mistakes.
You’re looking for information about your customers to help you improve what you’re doing and your brand. They’re looking for information about your product to help them find the best place to purchase it, where to buy it, and where to buy it.
This is where they’re coming from. They’re looking for hints about the products you’re selling, what’s the best way to purchase it, and where to buy it.
Use a few of these stages to build a solid foundation for your site. You’re building a brand that you’ll build on, not a site that you’re trying to build right now.
Final words
Content marketing can be a component of your individual inbound marketing strategy. It helps you attract, engage, and convert prospects into loyal customers.
Without content marketing, you wouldn’t be able to drive any traffic to your website. Or without content marketing, you’d have no idea what you were doing wrong. This is where inbound marketing comes in: when a person visits your website before they’re ready to buy, they rely on your brand to guide them. At this stage, they don’t trust your brand at all.
The more content you have and the more you share it, the better your chances of converting the prospect into a customer. Inbound marketing provides the means for you to share your content and improve your brand’s perception in the eyes of a potential customer.
