Designing is undoubtedly a tough task but not impossible to master. Mastering website designing can be difficult at times. Businesses are struggling to create a web design that can boost conversions and generate exceptional revenue. Just developing a WordPress website that looks appealing is not enough, it should fulfill the purpose of making money.
These mistakes overwhelm visitors and make it difficult for consumers to buy. In order to increase traffic, leads and sales, make sure to avoid the mistakes discussed below in 2020.
- No Responsive Design
It is very important for a website to be responsive so that people can access it from anywhere at any time through any device. It allows visitors to view your website on desktops, smartphones, iPads, and PS4s.
Responsive web design is the process of developing web pages using CSS3 media queries. There is one HTML code for the page regardless of the device it is accessed through.
- Slow Loading Web Pages
Does your website take more than 3 seconds to load?
As per the statistics, people do not want to wait for more than even 3-4 seconds for a website to load. If the website is slow, they prefer jumping to your competitor’s site or will look for other faster variants.
Low loading speed has a negative impact on your visitors which increases the bounce rate of your website. Hence affecting your business. This mistake is most often committed by inexperienced developers or designers. They end up overloading the web page with different pictures, animation, videos and more. This makes the page too heavy to load faster. Google uses a few metrics to assess the speed of a website including the time to the first byte, visual completeness, start to render, document complete, fully loaded and more.
- Slow Server Response Time
Is your website still slow even after optimizing your web pages for speed? It is probably because of the slow server response times. Google suggests reducing your server response time to 200ms or even less. In order to have good website speed and performance, you need to have s=good server response time and optimized web page speed. Therefore, you need to focus on design that not only looks good but also maximizes the conversion rate.
- Unclear Fonts
Texts and their fonts play a crucial role in deciding the bounce rate of your website. Choosing cursive fonts or handwritten scripts can be a mistake as it can get difficult for people to read. Fonts that are not easy to read decrease the cognitive fluency. What is cognitive fluency? It is a measure of the ease with which we process given information to generate understanding.
Also, if you change the fonts on your website repeatedly, the cognitive fluency reduces. Therefore, always keep the content that is easy-to-understand by your audience.
- Inappropriate Content
If you are new to the market, you will create content focusing on your business, not your audience. When your audience doesn’t see value in your content, they search for better opportunities leaving your website. Ignoring visitors’ desires, goals, fears, frustration, and problems may increase your bounce rate. The bounce rate can even increase if your content is not scannable. Scannable content comprises descriptive subheadings, short paragraphs, properly formatted texts, bullet points, numbered lists and more.
- Not Offering What Visitors Want
Your visitors come to your website to get the solution to their problems or answers to their queries. Not offering what your customers want or not answering their questions to clear their doubts is another reason for decreased engagement. Here is the list of questions your visitors can have-
- What’s the value of your products and services?
- How do you manage refunds and exchanges?
- Why should I do what you’re asking me to do?
- Is my information safe in your hands?
- What’s your shipping policy?
- Where are you located? Etc., etc.
- Lack of CTA (Call-to-Action)
Is the purpose of your website clear to your visitors?
Every website is created with a goal to be fulfilled. In order to fulfill those goals, you need to make your desired actions clear. If you want your visitors to subscribe to your channel, make sure to include a specified CTA button, attractive copy, and beneficial features of your product or services on the landing page. In short, be sure to make your CTA direct, clear and easy-to-comprehend.
This is not a complete list but a few important points to consider. Don’t worry! Keep the common flaws in mind and make modifications to your strategies accordingly. This will increase the amount of traffic, leads, and sales of your website. You just need to create a website that focuses on your customers’ priorities. Remember, designing a perfect website is not rocket science, just implementation of right and focused strategies.